{"id":1392,"date":"2026-06-12T12:50:43","date_gmt":"2026-06-12T10:50:43","guid":{"rendered":"https:\/\/markenspektrum.de\/?page_id=1392"},"modified":"2026-08-10T10:42:09","modified_gmt":"2026-08-10T08:42:09","slug":"ueber","status":"publish","type":"page","link":"https:\/\/markenspektrum.de\/en\/ueber\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-60ddfbc\" id=\"gspb_container-id-gsbp-60ddfbc\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-5f74e45 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-5f74e45\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-89724d5\" id=\"gspb_col-id-gsbp-89724d5\">\n<h1 id=\"gspb_heading-id-gsbp-8c8637a\" class=\"gspb_heading gspb_heading-id-gsbp-8c8637a \">Strategic Experience. Proven in Practice.<\/h1>\n\n\n\n<div id=\"gspb_text-id-gsbp-84cfb1f\" class=\"gspb_text gspb_text-id-gsbp-84cfb1f \">Markenspektrum combines strategic thinking with operational implementation. For businesses that see growth, transformation, and reputation not as isolated issues, but as leadership responsibilities.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-0b62cc2\" class=\"gspb_text gspb_text-id-gsbp-0b62cc2 \">Thomas Michael Koller helps executive teams and organizations translate corporate, brand, marketing, and communications strategy into clear decisions, effective structures, and measurable results.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9ec7926\" id=\"gspb_container-id-gsbp-9ec7926\"><style>#gspb_button-id-gsbp-d7ce471{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-d7ce471 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;margin:0!important}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon svg,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon svg path,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox:hover .gspb-buttonbox-icon svg,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox:hover .gspb-buttonbox-icon svg path{fill:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#080C0E))!important}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-d7ce471 .gspb-buttonbox-icon,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox{background-color:var(--wp--preset--color--palette-color-6,var(--theme-palette-color-6,#639ECD));color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#080C0E))}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox:hover{background-color:var(--wp--preset--color--palette-color-7,var(--theme-palette-color-7,#99BFE0))}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-d7ce471\" id=\"gspb_button-id-gsbp-d7ce471\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n<style>.gspb_container-id-gsbp-5ea6cb7,.gspb_container-id-gsbp-647724f,.gspb_container-id-gsbp-8c2e0a4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-5ea6cb7.gspb_container>p:last-of-type,#gspb_container-id-gsbp-647724f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8c2e0a4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-647724f.gspb_container{position:relative;display:flex;align-items:center;column-gap:20px}@media (max-width:999.98px){#gspb_container-id-gsbp-647724f.gspb_container{column-gap:10px}}#gspb_container-id-gsbp-647724f.gspb_container{box-sizing:border-box}#gspb_container-id-gsbp-5ea6cb7.gspb_container,#gspb_container-id-gsbp-8c2e0a4.gspb_container{position:relative;display:flex;box-sizing:border-box}#gspb_image-id-gsbp-813384c img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-right-radius:100px;border-bottom-left-radius:100px;width:60px}body.gspb-bodyfront #gspb_image-id-gsbp-813384c{z-index:3}@media (max-width:999.98px){#gspb_image-id-gsbp-813384c img{width:40px}}#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}@media (max-width:999.98px){#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}}@media (max-width:689.98px){#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}}@media (max-width:689.98px){#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}}#gspb_container-id-gsbp-5ea6cb7.gspb_container{flex-direction:column;row-gap:3px;margin-bottom:0}.gspb_text-id-gsbp-a716501{font-size:18px;line-height:1em}@media (max-width:999.98px){.gspb_text-id-gsbp-a716501{font-size:15px}}.gspb_text-id-gsbp-a716501{font-weight:700!important}@media (max-width:999.98px){.gspb_text-id-gsbp-a716501{font-weight:700!important}}@media (max-width:689.98px){.gspb_text-id-gsbp-a716501{font-weight:700!important}}@media (max-width:689.98px){.gspb_text-id-gsbp-a716501{font-weight:700!important}}.gspb_text-id-gsbp-a716501{color:var(--wp--preset--color--palette-color-9,var(--theme-palette-color-9,#F4F1EC));margin-bottom:2px!important}@media (max-width:999.98px){.gspb_text-id-gsbp-a716501{margin-bottom:2px!important}}.gspb_text-id-gsbp-21143a8{line-height:1em}@media (max-width:999.98px){.gspb_text-id-gsbp-21143a8{font-size:14px}}.gspb_text-id-gsbp-21143a8,.gspb_text-id-gsbp-21143a8 a{text-decoration:none}.gspb_text-id-gsbp-21143a8 .wp-block a,.gspb_text-id-gsbp-21143a8 a{color:var(--wp--preset--color--palette-color-6,var(--theme-palette-color-6,#639ECD))}.gspb_text-id-gsbp-21143a8 .wp-block a:hover,.gspb_text-id-gsbp-21143a8 a:hover{color:var(--wp--preset--color--palette-color-7,var(--theme-palette-color-7,#99BFE0))}.gspb_text-id-gsbp-21143a8{margin-bottom:0!important}<\/style><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-647724f\" id=\"gspb_container-id-gsbp-647724f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8c2e0a4\" id=\"gspb_container-id-gsbp-8c2e0a4\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-813384c\" id=\"gspb_image-id-gsbp-813384c\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/05\/Thomas_Michael_Koller.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"60\" height=\"56\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5ea6cb7\" id=\"gspb_container-id-gsbp-5ea6cb7\">\n<div id=\"gspb_text-id-gsbp-a716501\" class=\"gspb_text gspb_text-id-gsbp-a716501 \">Thomas Michael Koller<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-21143a8\" class=\"gspb_text gspb_text-id-gsbp-21143a8 \"><a href=\"https:\/\/www.linkedin.com\/in\/thomas-michael-koller\" target=\"_blank\" rel=\"noreferrer noopener\">View on LinkedIn<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-8c72f6d\" id=\"gspb_col-id-gsbp-8c72f6d\">\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-3bd9860 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-3bd9860\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-fa039ec\" id=\"gspb_col-id-gsbp-fa039ec\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8ed85b4\" id=\"gspb_container-id-gsbp-8ed85b4\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-539a28b\" id=\"gspb_image-id-gsbp-539a28b\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/07\/CMO_Forum_28_02_2023_0472.jpg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-30111c9\" id=\"gspb_container-id-gsbp-30111c9\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-fe6120f gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-fe6120f\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_row__col--md-12 gspb_row__col--xs-12 gspb_col-id-gsbp-3345c6f\" id=\"gspb_col-id-gsbp-3345c6f\">\n<h2 id=\"gspb_heading-id-gsbp-c0e35c4\" class=\"gspb_heading gspb_heading-id-gsbp-c0e35c4 \">When Structural Leadership Delivers Results<\/h2>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-500f5d6 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-500f5d6\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-befa7f1\" id=\"gspb_col-id-gsbp-befa7f1\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-db4b2fe\" id=\"gspb_container-id-gsbp-db4b2fe\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-563c525\" id=\"gspb_container-id-gsbp-563c525\">\n\n\n<h4 id=\"gspb_heading-id-gsbp-7956761\" class=\"gspb_heading gspb_heading-id-gsbp-7956761 \">Growth &#038; Portfolio Complexity<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-0d90620\" class=\"gspb_text gspb_text-id-gsbp-0d90620 \">When markets, offerings, and target audiences become more complex, growth needs a clear portfolio, priorities, and go-to-market logic.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-0bcde71\" id=\"gspb_col-id-gsbp-0bcde71\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7a828db\" id=\"gspb_container-id-gsbp-7a828db\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-310d1b9\" id=\"gspb_container-id-gsbp-310d1b9\">\n\n\n<h4 id=\"gspb_heading-id-gsbp-ee7df8a\" class=\"gspb_heading gspb_heading-id-gsbp-ee7df8a \">Transformation &#038; Internationalization<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-9617dc3\" class=\"gspb_text gspb_text-id-gsbp-9617dc3 \">When organizations change, are integrated, or scale internationally, new requirements arise for leadership, governance, and collaboration.<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-a895cf9\" id=\"gspb_col-id-gsbp-a895cf9\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-1df21e1\" id=\"gspb_container-id-gsbp-1df21e1\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-11532d0\" id=\"gspb_container-id-gsbp-11532d0\">\n\n\n<h4 id=\"gspb_heading-id-gsbp-219bcc6\" class=\"gspb_heading gspb_heading-id-gsbp-219bcc6 \">Reputation &#038; Leadership Requirements<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-03a1240\" class=\"gspb_text gspb_text-id-gsbp-03a1240 \">When trust, visibility, and internal direction become business-critical, brand, communications, and leadership need to work together consistently.<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-a77de72\" id=\"gspb_container-id-gsbp-a77de72\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-38cb6ef gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-38cb6ef\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_row__col--md-12 gspb_col-id-gsbp-e4cd395\" id=\"gspb_col-id-gsbp-e4cd395\">\n<h2 id=\"gspb_heading-id-gsbp-8ebbbd2\" class=\"gspb_heading gspb_heading-id-gsbp-8ebbbd2 \">Why Markenspektrum?<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-2bedc84\" class=\"gspb_text gspb_text-id-gsbp-2bedc84 \">Markenspektrum stands for strategic leadership that creates impact in the organization and the market. The approach brings together corporate strategy, brand, marketing, communications, and governance\u2014because these issues cannot be managed separately in complex organizations.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ba205ba\" id=\"gspb_container-id-gsbp-ba205ba\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-75d2be5 ercas-spektrum-flex\" id=\"gspb_container-id-gsbp-75d2be5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c7fd7c\" id=\"gspb_container-id-gsbp-3c7fd7c\">\n<h4 id=\"gspb_heading-id-gsbp-b20b44e\" class=\"gspb_heading gspb_heading-id-gsbp-b20b44e \">Strategy<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-75d344e\" class=\"gspb_text gspb_text-id-gsbp-75d344e \">Clear target states, priorities, and decision foundations<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-67a4857\" id=\"gspb_container-id-gsbp-67a4857\">\n<h4 id=\"gspb_heading-id-gsbp-0252b8d\" class=\"gspb_heading gspb_heading-id-gsbp-0252b8d \">Architecture<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-c389bb3\" class=\"gspb_text gspb_text-id-gsbp-c389bb3 \">Portfolio, operating model, processes, and governance<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-14c3a6d\" id=\"gspb_container-id-gsbp-14c3a6d\">\n<h4 id=\"gspb_heading-id-gsbp-da45161\" class=\"gspb_heading gspb_heading-id-gsbp-da45161 \">Brand<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-d897edd\" class=\"gspb_text gspb_text-id-gsbp-d897edd \">Positioning, identity, and consistent brand experiences<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e9f487a\" id=\"gspb_container-id-gsbp-e9f487a\">\n<h4 id=\"gspb_heading-id-gsbp-39d7e92\" class=\"gspb_heading gspb_heading-id-gsbp-39d7e92 \">Marketing<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-0ad267c\" class=\"gspb_text gspb_text-id-gsbp-0ad267c \">Demand, go-to-market, and sales effectiveness<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-27e41c4\" id=\"gspb_container-id-gsbp-27e41c4\">\n<h4 id=\"gspb_heading-id-gsbp-246ee9a\" class=\"gspb_heading gspb_heading-id-gsbp-246ee9a \">Communications<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-900ca2c\" class=\"gspb_text gspb_text-id-gsbp-900ca2c \">Reputation, transformation, and stakeholder leadership<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3dfba5d\" id=\"gspb_container-id-gsbp-3dfba5d\">\n<h4 id=\"gspb_heading-id-gsbp-e2cf30e\" class=\"gspb_heading gspb_heading-id-gsbp-e2cf30e \">Governance<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-099efb9\" class=\"gspb_text gspb_text-id-gsbp-099efb9 \">Roles, standards, metrics, and execution capability<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ff31d29 ercas-spektrum-linie\" id=\"gspb_container-id-gsbp-ff31d29\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-de2d87e gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-de2d87e\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-3dac3a3\" id=\"gspb_col-id-gsbp-3dac3a3\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-98ec918\" id=\"gspb_image-id-gsbp-98ec918\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/05\/Thomas_Michael_Koller_2-scaled.jpg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1707\" height=\"1000\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-05732e7\" id=\"gspb_col-id-gsbp-05732e7\">\n<h2 id=\"gspb_heading-id-gsbp-5de330c\" class=\"gspb_heading gspb_heading-id-gsbp-5de330c \">Experience at Executive Level<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-000a92a\" class=\"gspb_text gspb_text-id-gsbp-000a92a \">More than 25 years of international executive responsibility for brand, marketing, and communications in industrial, healthcare, technology, and automotive organizations.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-83c8f06\" class=\"gspb_text gspb_text-id-gsbp-83c8f06 \">This experience encompasses global strategy and transformation mandates, direct collaboration with CEOs and leadership teams, and building and leading international organizations.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong>ABB \/ B&#038;R: <\/strong>CMO \/ Head of Brand, Marketing and Communications. Developed an overarching brand strategy, built a digital brand and MarCom platform, and significantly increased the visibility, reach, and professionalism of the MarCom functions.<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong>VDE Group: <\/strong>CMO \/ Head of Brand, Marketing and Communications. Entwicklung einer \u00fcbergreifenden Markenstrategie, Aufbau einer digitalen Brand- und MarCom-Plattform sowie deutliche Steigerung von Sichtbarkeit, Reichweite und Professionalit\u00e4t der MarCom-Funktionen.<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong>Siemens Healthineers: <\/strong>Senior Vice President Branding, Communications &#038; Marketing Governance. Built positioning, brand expression, and governance for an independent premium healthcare brand in the context of the IPO.<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong>Siemens: <\/strong>Vice President Market Communications and Branding. Global responsibility for brand strategy, brand architecture, and central communications management in a complex multi-brand organization.<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong>BMW Group: <\/strong>Leadership and expert roles in brand communications, sports marketing, and brand experience. International brand activation, new touchpoints, and strategic platforms for relevant target audiences.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e41bffd\" id=\"gspb_container-id-gsbp-e41bffd\"><style>#gspb_button-id-gsbp-3115713{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;fill:currentColor!important;margin:0!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg path{fill:currentColor!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-icon,#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{margin-top:0}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-3115713\" id=\"gspb_button-id-gsbp-3115713\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-0b374e6\" id=\"gspb_container-id-gsbp-0b374e6\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-cbb2c29 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-cbb2c29\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_row__col--xs-12 gspb_col-id-gsbp-df58e62\" id=\"gspb_col-id-gsbp-df58e62\">\n<h2 id=\"gspb_heading-id-gsbp-d000ac5\" class=\"gspb_heading gspb_heading-id-gsbp-d000ac5 \">How We Work<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_row__col--xs-12 gspb_col-id-gsbp-05b8b97\" id=\"gspb_col-id-gsbp-05b8b97\">\n<div id=\"gspb_text-id-gsbp-ef62b6e\" class=\"gspb_text gspb_text-id-gsbp-ef62b6e \">We make strategic fields of action visible, define clear decision logic, and embed it in leadership, organization, and implementation.<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-ed976ab\" id=\"gspb_row-id-gsbp-ed976ab\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-80e9948\" id=\"gspb_col-id-gsbp-80e9948\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-7eaa654\" id=\"gspb_image-id-gsbp-7eaa654\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/06\/grafik-vorgehen.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"1920\" height=\"672\"\/><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-6cb01ea gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-6cb01ea\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-e1ba085\" id=\"gspb_col-id-gsbp-e1ba085\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f43754f\" id=\"gspb_container-id-gsbp-f43754f\">\n<h2 id=\"gspb_heading-id-gsbp-669be6f\" class=\"gspb_heading gspb_heading-id-gsbp-669be6f \">01<\/h2>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-2e8a882\" class=\"gspb_heading gspb_heading-id-gsbp-2e8a882 \">Analyze<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-ffe4661\" class=\"gspb_text gspb_text-id-gsbp-ffe4661 \">The starting point, market, organization, and performance are considered in context. This makes relevant levers visible\u2014not just symptoms.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-e861d85\" id=\"gspb_col-id-gsbp-e861d85\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8cc3358\" id=\"gspb_container-id-gsbp-8cc3358\">\n<h2 id=\"gspb_heading-id-gsbp-243fe9c\" class=\"gspb_heading gspb_heading-id-gsbp-243fe9c \">02<\/h2>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-96dbdd1\" class=\"gspb_heading gspb_heading-id-gsbp-96dbdd1 \">Structure<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-f6c543c\" class=\"gspb_text gspb_text-id-gsbp-f6c543c \">Strategic options are distilled into clear decisions, priorities, and a robust management framework.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-9f5070b\" id=\"gspb_col-id-gsbp-9f5070b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a2050e0\" id=\"gspb_container-id-gsbp-a2050e0\">\n<h2 id=\"gspb_heading-id-gsbp-cf05494\" class=\"gspb_heading gspb_heading-id-gsbp-cf05494 \">03<\/h2>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-8692ae5\" class=\"gspb_heading gspb_heading-id-gsbp-8692ae5 \">Embed<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-1c1307a\" class=\"gspb_text gspb_text-id-gsbp-1c1307a \">Strategy is translated into roles, processes, communications, and management. This ensures change does not remain a concept but has impact on everyday operations.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-5b18e06 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-5b18e06\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-e641e6a\" id=\"gspb_col-id-gsbp-e641e6a\">\n<h2 id=\"gspb_heading-id-gsbp-6253d4e\" class=\"gspb_heading gspb_heading-id-gsbp-6253d4e \">Executive Formats &#038; Engagements<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-93f1ad3\" id=\"gspb_container-id-gsbp-93f1ad3\">\n<div id=\"gspb_text-id-gsbp-590d261\" class=\"gspb_text gspb_text-id-gsbp-590d261 \">Markenspektrum supports clients where strategic clarity and execution capability are required at the same time.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">Executive sparring for CEOs, C-level executives, and leadership teams<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">Interim engagements in brand, marketing, communications, and transformation<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">Strategy and transformation projects with a clear management agenda<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">Portfolio, positioning, and go-to-market development<\/li>\n\n\n\n<li style=\"margin-bottom:var(--wp--preset--spacing--20)\">Governance, organization, and enablement programs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-b89c64d\" id=\"gspb_col-id-gsbp-b89c64d\"><\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-54528e3\" id=\"gspb_container-id-gsbp-54528e3\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-4f8aa51 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-4f8aa51\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-1572c50\" id=\"gspb_col-id-gsbp-1572c50\">\n<h3 id=\"gspb_heading-id-gsbp-3be60d1\" class=\"gspb_heading gspb_heading-id-gsbp-3be60d1 \">When Structure Needs to Deliver Impact<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-feb06ac\" id=\"gspb_col-id-gsbp-feb06ac\">\n<div id=\"gspb_text-id-gsbp-e4c6a69\" class=\"gspb_text gspb_text-id-gsbp-e4c6a69 \">If brand, marketing, or communications need to be managed more effectively, the first step is a clear assessment of the starting situation.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d522fc8\" id=\"gspb_container-id-gsbp-d522fc8\"><style>#gspb_button-id-gsbp-3115713{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;fill:currentColor!important;margin:0!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg path{fill:currentColor!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-icon,#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{margin-top:0}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-3115713\" id=\"gspb_button-id-gsbp-3115713\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":".gspb_container-id-gsbp-60ddfbc{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-0b374e6.gspb_container>p:last-of-type,#gspb_container-id-gsbp-11532d0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-14c3a6d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-1df21e1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-27e41c4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-30111c9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-310d1b9.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3c7fd7c.gspb_container>p:last-of-type,#gspb_container-id-gsbp-3dfba5d.gspb_container>p:last-of-type,#gspb_container-id-gsbp-54528e3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-563c525.gspb_container>p:last-of-type,#gspb_container-id-gsbp-60ddfbc.gspb_container>p:last-of-type,#gspb_container-id-gsbp-67a4857.gspb_container>p:last-of-type,#gspb_container-id-gsbp-75d2be5.gspb_container>p:last-of-type,#gspb_container-id-gsbp-7a828db.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8cc3358.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8ed85b4.gspb_container>p:last-of-type,#gspb_container-id-gsbp-93f1ad3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-9ec7926.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a2050e0.gspb_container>p:last-of-type,#gspb_container-id-gsbp-a77de72.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ba205ba.gspb_container>p:last-of-type,#gspb_container-id-gsbp-d522fc8.gspb_container>p:last-of-type,#gspb_container-id-gsbp-db4b2fe.gspb_container>p:last-of-type,#gspb_container-id-gsbp-e41bffd.gspb_container>p:last-of-type,#gspb_container-id-gsbp-e9f487a.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f43754f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-ff31d29.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-60ddfbc.gspb_container{position:relative;margin-bottom:120px;padding-top:250px;padding-bottom:140px;overflow:hidden}@media (max-width:991.98px){#gspb_container-id-gsbp-60ddfbc.gspb_container{margin-bottom:80px;padding-top:200px;padding-bottom:80px}}@media (max-width:575.98px){#gspb_container-id-gsbp-60ddfbc.gspb_container{margin-bottom:60px;padding-top:170px;padding-bottom:60px}}#gspb_container-id-gsbp-60ddfbc.gspb_container{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #080C0E))}@media (max-width:991.98px){#gspb_container-id-gsbp-60ddfbc.gspb_container{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #080C0E))}}@media (max-width:767.98px){#gspb_container-id-gsbp-60ddfbc.gspb_container{background-color:var(--wp--preset--color--palette-color-4, var(--theme-palette-color-4, #080C0E))}}@media (max-width:575.98px){#gspb_container-id-gsbp-60ddfbc.gspb_container{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #080C0E))}}#gspb_container-id-gsbp-60ddfbc.gspb_container,div[id^=gspb_col-id]{box-sizing:border-box}#gspb_row-id-gsbp-5f74e45{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:flex-start}#gspb_row-id-gsbp-5f74e45>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}div[id^=gspb_col-id]{position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}@media (max-width:991.98px){#gspb_row-id-gsbp-5f74e45>.gspb_row__content{row-gap:80px}}@media (max-width:575.98px){#gspb_row-id-gsbp-5f74e45>.gspb_row__content{row-gap:60px}}#gspb_row-id-gsbp-5f74e45>.gspb_row__content{align-items:flex-start}body.gspb-bodyfront #gspb_row-id-gsbp-5f74e45>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}body.gspb-bodyfront #gspb_row-id-gsbp-5f74e45{z-index:1}#gspb_col-id-gsbp-89724d5.gspb_row__col--6{width:calc(50% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-89724d5.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-89724d5.gspb_row__col--6{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-89724d5.gspb_row__col--6{width:100%}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gsbp-89724d5.gspb_row__col--6{width:calc(54% - 0px - 25px)}}.gspb_row #gspb_col-id-gsbp-3345c6f.gspb_row__col--12,.gspb_row #gspb_col-id-gsbp-89724d5.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-8c72f6d.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-fa039ec.gspb_row__col--12{padding:0}#gspb_heading-id-gsbp-8c8637a{font-size:70px;line-height:1.2em}@media (max-width:991.98px){#gspb_heading-id-gsbp-8c8637a{font-size:50px}}@media (max-width:575.98px){#gspb_heading-id-gsbp-8c8637a{font-size:35px}}@media (max-width:991.98px){#gspb_heading-id-gsbp-8c8637a,#gspb_heading-id-gsbp-8c8637a .gsap-g-line{text-align:center!important}}#gspb_heading-id-gsbp-8c8637a{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC));margin-top:0;margin-bottom:30px}.gspb_text-id-gsbp-84cfb1f{font-size:20px}@media (max-width:991.98px){.gspb_text-id-gsbp-84cfb1f{font-size:18px}.gspb_text-id-gsbp-84cfb1f,.gspb_text-id-gsbp-84cfb1f .gsap-g-line{text-align:center!important}}.gspb_text-id-gsbp-84cfb1f{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC));margin-bottom:12px!important}@media (max-width:575.98px){.gspb_text-id-gsbp-84cfb1f{margin-bottom:40px!important}}.gspb_text-id-gsbp-84cfb1f{max-width:500px}@media (max-width:991.98px){.gspb_text-id-gsbp-84cfb1f{max-width:100%}}.gspb_text-id-gsbp-0b62cc2{font-size:20px}@media (max-width:991.98px){.gspb_text-id-gsbp-0b62cc2{font-size:18px}.gspb_text-id-gsbp-0b62cc2,.gspb_text-id-gsbp-0b62cc2 .gsap-g-line{text-align:center!important}}.gspb_text-id-gsbp-0b62cc2{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC));margin-bottom:50px!important}@media (max-width:575.98px){.gspb_text-id-gsbp-0b62cc2{margin-bottom:40px!important}}.gspb_text-id-gsbp-0b62cc2{max-width:500px}@media (max-width:991.98px){.gspb_text-id-gsbp-0b62cc2{max-width:100%}}.gspb_container-id-gsbp-9ec7926{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-9ec7926.gspb_container{position:relative;display:flex;column-gap:40px}@media (max-width:991.98px){#gspb_container-id-gsbp-9ec7926.gspb_container{justify-content:center}}@media (max-width:575.98px){#gspb_container-id-gsbp-9ec7926.gspb_container{flex-direction:column;align-items:center;row-gap:40px}}#gspb_container-id-gsbp-9ec7926.gspb_container{box-sizing:border-box}#gspb_col-id-gsbp-8c72f6d.gspb_row__col--6{width:calc(50% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-8c72f6d.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-8c72f6d.gspb_row__col--6{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-8c72f6d.gspb_row__col--6{width:100%}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gsbp-8c72f6d.gspb_row__col--6{width:calc(46% - 0px - 25px)}}#gspb_row-id-gsbp-3bd9860{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap}#gspb_row-id-gsbp-3bd9860>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}@media (max-width:575.98px){#gspb_row-id-gsbp-3bd9860>.gspb_row__content{row-gap:35px}}body.gspb-bodyfront #gspb_row-id-gsbp-3bd9860>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}#gspb_col-id-gsbp-fa039ec.gspb_row__col--12{width:calc(100% - 12.5px)}@media (max-width:991.98px){#gspb_col-id-gsbp-fa039ec.gspb_row__col--12{width:calc(100% - 17.5px)}}@media (max-width:767.98px){#gspb_col-id-gsbp-fa039ec.gspb_row__col--12{width:calc(100% - 17.5px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-fa039ec.gspb_row__col--12{width:100%}}#gspb_container-id-gsbp-8ed85b4.gspb_container{position:relative;box-sizing:border-box;height:540px}@media (max-width:575.98px){#gspb_container-id-gsbp-8ed85b4.gspb_container{height:calc(100vw\/2)}}#gspb_image-id-gsbp-539a28b img{object-fit:cover;vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;transition:all .2s ease;width:100%;height:100%}body.gspb-bodyfront #gspb_image-id-gsbp-539a28b{position:absolute;top:0;right:0;bottom:0;left:0}.gspb-hoverparent-31:hover #gspb_image-id-gsbp-539a28b img{transform:scale(1.1)}#gspb_image-id-gsbp-539a28b{height:100%}#gspb_container-id-gsbp-30111c9.gspb_container{position:relative;margin-bottom:0;padding-bottom:120px}@media (max-width:991.98px){#gspb_container-id-gsbp-30111c9.gspb_container{padding-bottom:80px}}@media (max-width:575.98px){#gspb_container-id-gsbp-30111c9.gspb_container{padding-bottom:60px}}#gspb_container-id-gsbp-30111c9.gspb_container{box-sizing:border-box}#gspb_row-id-gsbp-fe6120f{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;align-content:flex-end;margin-bottom:60px}#gspb_row-id-gsbp-fe6120f>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;row-gap:0;align-items:flex-end}#gspb_col-id-gsbp-3345c6f.gspb_row__col--12{width:calc(100% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-3345c6f.gspb_row__col--12{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-3345c6f.gspb_row__col--12{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-3345c6f.gspb_row__col--12{width:100%}}body #gspb_col-id-gsbp-3345c6f.gspb_row__col--12{display:flex}@media (max-width:991.98px){body #gspb_col-id-gsbp-3345c6f.gspb_row__col--12{flex-direction:row;justify-content:center}}@media (max-width:575.98px){body #gspb_col-id-gsbp-3345c6f.gspb_row__col--12{flex-direction:row;justify-content:center}}#gspb_heading-id-gsbp-c0e35c4{line-height:1.3em;text-align:left!important}#gspb_heading-id-gsbp-c0e35c4 .gsap-g-line{text-align:left!important}@media (max-width:991.98px){#gspb_heading-id-gsbp-c0e35c4,#gspb_heading-id-gsbp-c0e35c4 .gsap-g-line{text-align:center!important}}#gspb_heading-id-gsbp-c0e35c4{margin-bottom:0;padding:0}@media (max-width:991.98px){#gspb_heading-id-gsbp-c0e35c4{margin-bottom:20px}}#gspb_row-id-gsbp-500f5d6{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:stretch}#gspb_row-id-gsbp-500f5d6>.gspb_row__content{display:flex;margin:0 auto;width:100%;flex-wrap:wrap;row-gap:25px;align-items:stretch;justify-content:space-between}body.gspb-bodyfront #gspb_row-id-gsbp-500f5d6>.gspb_row__content,body.gspb-bodyfront #gspb_row-id-gsbp-fe6120f>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}#gspb_col-id-gsbp-befa7f1.gspb_row__col--4{width:calc(33.333333333333336% - 12.5px)}@media (max-width:991.98px){#gspb_col-id-gsbp-befa7f1.gspb_row__col--4{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-befa7f1.gspb_row__col--4{width:calc(100% - 12.5px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-befa7f1.gspb_row__col--4{width:100%}}.gspb_row #gspb_col-id-gsbp-0bcde71.gspb_row__col--4,.gspb_row #gspb_col-id-gsbp-a895cf9.gspb_row__col--4,.gspb_row #gspb_col-id-gsbp-befa7f1.gspb_row__col--4{margin:0;padding:0}.gspb_container-id-gsbp-30111c9,.gspb_container-id-gsbp-563c525,.gspb_container-id-gsbp-8ed85b4,.gspb_container-id-gsbp-db4b2fe{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-db4b2fe.gspb_container{position:relative;display:flex;flex-direction:column;justify-content:space-between;margin-bottom:0;padding:40px 30px;background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}body.gspb-bodyfront #gspb_container-id-gsbp-1df21e1.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-7a828db.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-db4b2fe.gspb_container{height:100%}#gspb_container-id-gsbp-563c525.gspb_container{position:relative;box-sizing:border-box}#gspb_heading-id-gsbp-219bcc6,#gspb_heading-id-gsbp-7956761,#gspb_heading-id-gsbp-ee7df8a{margin-top:0;margin-bottom:15px}.gspb_text-id-gsbp-0d90620{margin-bottom:0!important}#gspb_col-id-gsbp-0bcde71.gspb_row__col--4{width:calc(33.333333333333336% - 12.5px)}@media (max-width:991.98px){#gspb_col-id-gsbp-0bcde71.gspb_row__col--4{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-0bcde71.gspb_row__col--4{width:calc(100% - 12.5px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-0bcde71.gspb_row__col--4{width:100%}}.gspb_container-id-gsbp-310d1b9,.gspb_container-id-gsbp-7a828db{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-7a828db.gspb_container{position:relative;display:flex;flex-direction:column;justify-content:space-between;margin-bottom:0;padding:40px 30px;background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_container-id-gsbp-310d1b9.gspb_container{position:relative;box-sizing:border-box}.gspb_text-id-gsbp-9617dc3{margin-bottom:0!important}#gspb_col-id-gsbp-a895cf9.gspb_row__col--4{width:calc(33.333333333333336% - 12.5px)}@media (max-width:991.98px){#gspb_col-id-gsbp-a895cf9.gspb_row__col--4{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-a895cf9.gspb_row__col--4{width:calc(100% - 12.5px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-a895cf9.gspb_row__col--4{width:100%}}.gspb_container-id-gsbp-11532d0,.gspb_container-id-gsbp-1df21e1{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-1df21e1.gspb_container{position:relative;display:flex;flex-direction:column;justify-content:space-between;margin-bottom:0;padding:40px 30px;background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_container-id-gsbp-11532d0.gspb_container{position:relative;box-sizing:border-box}.gspb_text-id-gsbp-03a1240{margin-bottom:0!important}.gspb_container-id-gsbp-a77de72{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-a77de72.gspb_container{position:relative;margin-bottom:60px;padding-top:120px;padding-bottom:120px;overflow:hidden}#gspb_container-id-gsbp-a77de72.gspb_container .wp-block a,#gspb_container-id-gsbp-a77de72.gspb_container a{display:inline;background-repeat:no-repeat;background-image:linear-gradient(transparent calc(100% - 1px),currentColor 1px);transition:.7s ease;background-size:0 95%;text-decoration:none}#gspb_container-id-gsbp-a77de72.gspb_container .wp-block a:hover,#gspb_container-id-gsbp-a77de72.gspb_container a:hover{background-size:100% 95%}@media (max-width:991.98px){#gspb_container-id-gsbp-a77de72.gspb_container{padding-top:80px;padding-bottom:80px}}@media (max-width:575.98px){#gspb_container-id-gsbp-a77de72.gspb_container{padding-top:60px;padding-bottom:60px}}#gspb_container-id-gsbp-a77de72.gspb_container{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #080C0E))}@media (max-width:991.98px){#gspb_container-id-gsbp-a77de72.gspb_container{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #080C0E))}}@media (max-width:767.98px){#gspb_container-id-gsbp-a77de72.gspb_container{background-color:var(--wp--preset--color--palette-color-4, var(--theme-palette-color-4, #080C0E))}}@media (max-width:575.98px){#gspb_container-id-gsbp-a77de72.gspb_container{background-color:var(--wp--preset--color--palette-color-1, var(--theme-palette-color-1, #080C0E))}}#gspb_container-id-gsbp-a77de72.gspb_container{box-sizing:border-box}#gspb_row-id-gsbp-38cb6ef{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;align-content:stretch;margin-bottom:0}#gspb_row-id-gsbp-38cb6ef>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}@media (max-width:991.98px){#gspb_row-id-gsbp-38cb6ef>.gspb_row__content{row-gap:80px}}@media (max-width:575.98px){#gspb_row-id-gsbp-38cb6ef>.gspb_row__content{row-gap:60px}}#gspb_row-id-gsbp-38cb6ef>.gspb_row__content{align-items:stretch}body.gspb-bodyfront #gspb_row-id-gsbp-38cb6ef>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}body.gspb-bodyfront #gspb_row-id-gsbp-38cb6ef{z-index:1}#gspb_col-id-gsbp-e4cd395.gspb_row__col--12{width:calc(100% - 75px)}@media (max-width:991.98px){#gspb_col-id-gsbp-e4cd395.gspb_row__col--12{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-e4cd395.gspb_row__col--12{width:calc(100% - 75px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-e4cd395.gspb_row__col--12{width:100%}}.gspb_row #gspb_col-id-gsbp-3dac3a3.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-e4cd395.gspb_row__col--12{padding:0}#gspb_heading-id-gsbp-8ebbbd2{font-size:50px;line-height:1.3em}@media (max-width:991.98px){#gspb_heading-id-gsbp-8ebbbd2{font-size:35px}}@media (max-width:575.98px){#gspb_heading-id-gsbp-8ebbbd2{font-size:30px}}#gspb_heading-id-gsbp-8ebbbd2,#gspb_heading-id-gsbp-8ebbbd2 .gsap-g-line,.gspb_text-id-gsbp-2bedc84,.gspb_text-id-gsbp-2bedc84 .gsap-g-line{text-align:center!important}@media (max-width:991.98px){#gspb_heading-id-gsbp-8ebbbd2,#gspb_heading-id-gsbp-8ebbbd2 .gsap-g-line{text-align:center!important}}#gspb_heading-id-gsbp-8ebbbd2{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC));margin-top:0;margin-bottom:40px}@media (max-width:991.98px){.gspb_text-id-gsbp-2bedc84,.gspb_text-id-gsbp-2bedc84 .gsap-g-line{text-align:center!important}}@media (max-width:575.98px){.gspb_text-id-gsbp-2bedc84,.gspb_text-id-gsbp-2bedc84 .gsap-g-line{text-align:center!important}}.gspb_text-id-gsbp-2bedc84{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC));margin-bottom:80px!important}@media (max-width:991.98px){.gspb_text-id-gsbp-2bedc84{margin-bottom:80px!important}}.gspb_container-id-gsbp-3c7fd7c,.gspb_container-id-gsbp-75d2be5,.gspb_container-id-gsbp-ba205ba{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-ba205ba.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-ba205ba.gspb_container{position:relative}#gspb_container-id-gsbp-ba205ba.gspb_container{box-sizing:border-box}#gspb_container-id-gsbp-75d2be5.gspb_container{position:relative;display:flex;flex-direction:row;flex-wrap:nowrap;justify-content:space-evenly;align-items:stretch;row-gap:20px;column-gap:30px}@media (max-width:991.98px){#gspb_container-id-gsbp-75d2be5.gspb_container{flex-direction:column;justify-content:space-evenly;align-items:center;row-gap:20px}}@media (max-width:575.98px){#gspb_container-id-gsbp-75d2be5.gspb_container{flex-direction:column;align-items:center;row-gap:20px}}body.gspb-bodyfront #gspb_container-id-gsbp-75d2be5.gspb_container{position:relative;z-index:1;width:ch}@media (max-width:991.98px){#gspb_container-id-gsbp-75d2be5.gspb_container{margin-top:40px;margin-bottom:40px}}@media (max-width:575.98px){#gspb_container-id-gsbp-75d2be5.gspb_container{margin-top:40px;margin-bottom:40px}}#gspb_container-id-gsbp-75d2be5.gspb_container{box-sizing:border-box}#gspb_container-id-gsbp-3c7fd7c.gspb_container{padding:0;background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}body.gspb-bodyfront #gspb_container-id-gsbp-14c3a6d.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-27e41c4.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-3c7fd7c.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-3dfba5d.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-67a4857.gspb_container,body.gspb-bodyfront #gspb_container-id-gsbp-e9f487a.gspb_container{flex-grow:1;flex-shrink:1}#gspb_heading-id-gsbp-b20b44e,.gspb_text-id-gsbp-75d344e{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC))}#gspb_heading-id-gsbp-b20b44e{font-size:20px;margin:0;padding:8px;background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}.gspb_text-id-gsbp-75d344e{padding:8px!important}.gspb_container-id-gsbp-67a4857{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-3c7fd7c.gspb_container,#gspb_container-id-gsbp-67a4857.gspb_container{position:relative;border-style:solid;border-width:1px;border-color:var(--wp--preset--color--palette-color-7, var(--theme-palette-color-7, #99BFE0));box-sizing:border-box}#gspb_heading-id-gsbp-0252b8d,.gspb_text-id-gsbp-c389bb3{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC))}#gspb_heading-id-gsbp-0252b8d{font-size:20px;margin:0;padding:8px}.gspb_text-id-gsbp-c389bb3{padding:8px!important}.gspb_container-id-gsbp-14c3a6d{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-14c3a6d.gspb_container,#gspb_container-id-gsbp-67a4857.gspb_container,#gspb_heading-id-gsbp-0252b8d{background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}#gspb_heading-id-gsbp-da45161,.gspb_text-id-gsbp-d897edd{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC))}#gspb_heading-id-gsbp-da45161{font-size:20px;margin:0;padding:8px;background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}.gspb_text-id-gsbp-d897edd{padding:8px!important}.gspb_container-id-gsbp-e9f487a{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-14c3a6d.gspb_container,#gspb_container-id-gsbp-e9f487a.gspb_container{position:relative;border-style:solid;border-width:1px;border-color:var(--wp--preset--color--palette-color-7, var(--theme-palette-color-7, #99BFE0));box-sizing:border-box}#gspb_heading-id-gsbp-39d7e92,.gspb_text-id-gsbp-0ad267c{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC))}#gspb_heading-id-gsbp-39d7e92{font-size:20px;margin:0;padding:8px}.gspb_text-id-gsbp-0ad267c{padding:8px!important}.gspb_container-id-gsbp-27e41c4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-27e41c4.gspb_container,#gspb_container-id-gsbp-e9f487a.gspb_container,#gspb_heading-id-gsbp-39d7e92{background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}#gspb_heading-id-gsbp-246ee9a,.gspb_text-id-gsbp-900ca2c{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC))}#gspb_heading-id-gsbp-246ee9a{font-size:20px;margin:0;padding:8px;background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}.gspb_text-id-gsbp-900ca2c{padding:8px!important}.gspb_container-id-gsbp-3dfba5d{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-27e41c4.gspb_container,#gspb_container-id-gsbp-3dfba5d.gspb_container{position:relative;border-style:solid;border-width:1px;border-color:var(--wp--preset--color--palette-color-7, var(--theme-palette-color-7, #99BFE0));box-sizing:border-box}body.gspb-bodyfront #gspb_container-id-gsbp-3dfba5d.gspb_container{height:100%}#gspb_heading-id-gsbp-e2cf30e,.gspb_text-id-gsbp-099efb9{color:var(--wp--preset--color--palette-color-9, var(--theme-palette-color-9, #F4F1EC))}#gspb_container-id-gsbp-3dfba5d.gspb_container,#gspb_heading-id-gsbp-e2cf30e{background-color:var(--wp--preset--color--palette-color-2, var(--theme-palette-color-2, #121B1F))}#gspb_heading-id-gsbp-e2cf30e{font-size:20px;margin:0;padding:8px}.gspb_text-id-gsbp-099efb9{padding:8px!important}.gspb_container-id-gsbp-ff31d29{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-ff31d29.gspb_container{position:relative;box-sizing:border-box}#gspb_row-id-gsbp-de2d87e{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;align-content:stretch;margin-bottom:120px}#gspb_row-id-gsbp-de2d87e>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}@media (max-width:991.98px){#gspb_row-id-gsbp-de2d87e>.gspb_row__content{row-gap:80px}}@media (max-width:575.98px){#gspb_row-id-gsbp-de2d87e>.gspb_row__content{row-gap:60px}}#gspb_row-id-gsbp-de2d87e>.gspb_row__content{align-items:stretch}body.gspb-bodyfront #gspb_row-id-gsbp-de2d87e>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}@media (max-width:991.98px){#gspb_row-id-gsbp-de2d87e{margin-bottom:80px}}@media (max-width:575.98px){#gspb_row-id-gsbp-de2d87e{margin-bottom:60px}}#gspb_row-id-gsbp-de2d87e,#gspb_row-id-gsbp-de2d87e .gsap-g-line{text-align:left!important}@media (max-width:991.98px){#gspb_row-id-gsbp-de2d87e,#gspb_row-id-gsbp-de2d87e .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){#gspb_row-id-gsbp-de2d87e,#gspb_row-id-gsbp-de2d87e .gsap-g-line{text-align:left!important}}#gspb_col-id-gsbp-3dac3a3.gspb_row__col--6{width:calc(50% - 80px)}@media (max-width:991.98px){#gspb_col-id-gsbp-3dac3a3.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-3dac3a3.gspb_row__col--6{width:calc(100% - 80px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-3dac3a3.gspb_row__col--6{width:100%}}#gspb_col-id-gsbp-3dac3a3.gspb_row__col--6,#gspb_col-id-gsbp-3dac3a3.gspb_row__col--6>.gspb_backgroundOverlay{border-top-left-radius:0;border-top-right-radius:0;border-bottom-right-radius:0;border-bottom-left-radius:0}#gspb_image-id-gsbp-98ec918 img{object-fit:cover;object-position:53% 21%}@media (max-width:991.98px){#gspb_image-id-gsbp-98ec918 img{object-position:54% 0}}#gspb_image-id-gsbp-98ec918 img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;width:auto}@media (max-width:991.98px){#gspb_image-id-gsbp-98ec918 img{width:100%}}#gspb_image-id-gsbp-98ec918,#gspb_image-id-gsbp-98ec918 img{height:1000px}@media (max-width:991.98px){#gspb_image-id-gsbp-98ec918,#gspb_image-id-gsbp-98ec918 img{height:600px}}@media (max-width:575.98px){#gspb_image-id-gsbp-98ec918,#gspb_image-id-gsbp-98ec918 img{height:400px}}#gspb_col-id-gsbp-05732e7.gspb_row__col--6{width:calc(50% - 80px)}@media (max-width:991.98px){#gspb_col-id-gsbp-05732e7.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-05732e7.gspb_row__col--6{width:calc(100% - 80px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-05732e7.gspb_row__col--6{width:100%}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gsbp-05732e7.gspb_row__col--6{width:calc(55% - 0px - 80px)}}.gspb_row #gspb_col-id-gsbp-05732e7.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-df58e62.gspb_row__col--6{padding:0}@media (max-width:991.98px){#gspb_heading-id-gsbp-5de330c,#gspb_heading-id-gsbp-5de330c .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){#gspb_heading-id-gsbp-5de330c,#gspb_heading-id-gsbp-5de330c .gsap-g-line{text-align:left!important}}#gspb_heading-id-gsbp-5de330c{margin-top:0;margin-bottom:20px}.gspb_text-id-gsbp-000a92a{font-size:18px;text-align:left!important}.gspb_text-id-gsbp-000a92a .gsap-g-line{text-align:left!important}@media (max-width:991.98px){.gspb_text-id-gsbp-000a92a,.gspb_text-id-gsbp-000a92a .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){.gspb_text-id-gsbp-000a92a,.gspb_text-id-gsbp-000a92a .gsap-g-line{text-align:left!important}}.gspb_text-id-gsbp-000a92a{margin-bottom:1.5em!important}.gspb_text-id-gsbp-83c8f06{font-size:18px;text-align:left!important}.gspb_text-id-gsbp-83c8f06 .gsap-g-line{text-align:left!important}@media (max-width:991.98px){.gspb_text-id-gsbp-83c8f06,.gspb_text-id-gsbp-83c8f06 .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){.gspb_text-id-gsbp-83c8f06,.gspb_text-id-gsbp-83c8f06 .gsap-g-line{text-align:left!important}}.gspb_text-id-gsbp-83c8f06{margin-bottom:1.5em!important}.gspb_container-id-gsbp-0b374e6,.gspb_container-id-gsbp-e41bffd{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-e41bffd.gspb_container{position:relative;display:flex;flex-direction:row;justify-content:flex-start;align-items:center;row-gap:1.5em;column-gap:1.5em}@media (max-width:991.98px){#gspb_container-id-gsbp-e41bffd.gspb_container{justify-content:flex-start;align-items:center}}@media (max-width:575.98px){#gspb_container-id-gsbp-e41bffd.gspb_container{flex-direction:column;align-items:center}}#gspb_container-id-gsbp-e41bffd.gspb_container{margin-top:30px;box-sizing:border-box}#gspb_container-id-gsbp-0b374e6.gspb_container{position:relative;margin-bottom:40px;padding-top:120px;padding-bottom:120px}@media (max-width:991.98px){#gspb_container-id-gsbp-0b374e6.gspb_container{margin-bottom:80px;padding-top:80px;padding-bottom:80px}}@media (max-width:575.98px){#gspb_container-id-gsbp-0b374e6.gspb_container{margin-bottom:60px;padding-top:60px;padding-bottom:60px}}#gspb_container-id-gsbp-0b374e6.gspb_container{background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_row-id-gsbp-cbb2c29{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;align-content:flex-end;margin-bottom:60px}#gspb_row-id-gsbp-cbb2c29>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;align-items:flex-end}#gspb_col-id-gsbp-df58e62.gspb_row__col--6{width:calc(50% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-df58e62.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-df58e62.gspb_row__col--6{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-df58e62.gspb_row__col--6{width:100%}}@media (max-width:991.98px){.gspb_row #gspb_col-id-gsbp-df58e62.gspb_row__col--6{margin-bottom:20px}}#gspb_heading-id-gsbp-d000ac5{line-height:1.3em}@media (max-width:991.98px){#gspb_heading-id-gsbp-d000ac5{font-size:35px}}@media (max-width:575.98px){#gspb_heading-id-gsbp-d000ac5{font-size:30px}}@media (max-width:991.98px){#gspb_heading-id-gsbp-d000ac5,#gspb_heading-id-gsbp-d000ac5 .gsap-g-line{text-align:center!important}}@media (max-width:575.98px){#gspb_heading-id-gsbp-d000ac5,#gspb_heading-id-gsbp-d000ac5 .gsap-g-line{text-align:center!important}}#gspb_heading-id-gsbp-d000ac5{margin-top:0;margin-bottom:0;max-width:500px}@media (max-width:991.98px){#gspb_heading-id-gsbp-d000ac5{max-width:100%}}#gspb_col-id-gsbp-05b8b97.gspb_row__col--6{width:calc(50% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-05b8b97.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-05b8b97.gspb_row__col--6{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-05b8b97.gspb_row__col--6{width:100%}}.gspb_row #gspb_col-id-gsbp-05b8b97.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-80e9948.gspb_row__col--12{padding:0}.gspb_text-id-gsbp-ef62b6e{font-size:20px}@media (max-width:991.98px){.gspb_text-id-gsbp-ef62b6e{font-size:18px}.gspb_text-id-gsbp-ef62b6e,.gspb_text-id-gsbp-ef62b6e .gsap-g-line{text-align:center!important}}#gspb_row-id-gsbp-6cb01ea,#gspb_row-id-gsbp-ed976ab,#gspb_row-id-gsbp-ed976ab>.gspb_row__content{justify-content:space-between;display:flex;flex-wrap:wrap}#gspb_row-id-gsbp-ed976ab{margin-top:0;margin-bottom:0}#gspb_row-id-gsbp-ed976ab>.gspb_row__content{margin:0 auto;width:100%}body.gspb-bodyfront #gspb_row-id-gsbp-cbb2c29>.gspb_row__content,body.gspb-bodyfront #gspb_row-id-gsbp-ed976ab>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}#gspb_col-id-gsbp-80e9948.gspb_row__col--12{width:100%}@media (max-width:575.98px){#gspb_col-id-gsbp-80e9948.gspb_row__col--12{width:100%}}#gspb_image-id-gsbp-7eaa654 img{object-position:50% 50%;vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;height:auto}#gspb_row-id-gsbp-6cb01ea>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;row-gap:60px}#gspb_row-id-gsbp-6cb01ea{margin-top:70px;margin-bottom:0;text-align:left!important}#gspb_row-id-gsbp-6cb01ea .gsap-g-line{text-align:left!important}@media (max-width:991.98px){#gspb_row-id-gsbp-6cb01ea,#gspb_row-id-gsbp-6cb01ea .gsap-g-line{text-align:center!important}}#gspb_col-id-gsbp-e1ba085.gspb_row__col--4{width:calc(33.333333333333336% - 20px)}@media (max-width:991.98px){#gspb_col-id-gsbp-e1ba085.gspb_row__col--4{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-e1ba085.gspb_row__col--4{width:calc(100% - 20px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-e1ba085.gspb_row__col--4{width:100%}}.gspb_row #gspb_col-id-gsbp-9f5070b.gspb_row__col--4,.gspb_row #gspb_col-id-gsbp-e1ba085.gspb_row__col--4,.gspb_row #gspb_col-id-gsbp-e861d85.gspb_row__col--4{margin:0;padding:0}.gspb_container-id-gsbp-f43754f{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f43754f.gspb_container{position:relative;margin-bottom:0;padding:0;background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_heading-id-gsbp-669be6f,#gspb_heading-id-gsbp-669be6f .gsap-g-line{text-align:left!important}@media (max-width:991.98px){#gspb_heading-id-gsbp-669be6f,#gspb_heading-id-gsbp-669be6f .gsap-g-line{text-align:center!important}}#gspb_heading-id-gsbp-669be6f{margin-top:0;margin-bottom:20px}#gspb_heading-id-gsbp-2e8a882{font-size:22px;margin-top:0;margin-bottom:15px}.gspb_text-id-gsbp-ffe4661{margin-bottom:0!important}#gspb_col-id-gsbp-e861d85.gspb_row__col--4{width:calc(33.333333333333336% - 20px)}@media (max-width:991.98px){#gspb_col-id-gsbp-e861d85.gspb_row__col--4{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-e861d85.gspb_row__col--4{width:calc(100% - 20px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-e861d85.gspb_row__col--4{width:100%}}.gspb_container-id-gsbp-8cc3358{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-8cc3358.gspb_container{position:relative;margin-bottom:0;padding:0;background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_heading-id-gsbp-243fe9c{margin-top:0;margin-bottom:20px}#gspb_heading-id-gsbp-96dbdd1{font-size:22px;margin-top:0;margin-bottom:15px}.gspb_text-id-gsbp-f6c543c{margin-bottom:0!important}#gspb_col-id-gsbp-9f5070b.gspb_row__col--4{width:calc(33.333333333333336% - 20px)}@media (max-width:991.98px){#gspb_col-id-gsbp-9f5070b.gspb_row__col--4{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-9f5070b.gspb_row__col--4{width:calc(100% - 20px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-9f5070b.gspb_row__col--4{width:100%}}.gspb_container-id-gsbp-a2050e0{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-a2050e0.gspb_container{position:relative;margin-bottom:0;padding:0;background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_heading-id-gsbp-cf05494{margin-top:0;margin-bottom:20px}#gspb_heading-id-gsbp-8692ae5{font-size:22px;margin-top:0;margin-bottom:15px}.gspb_text-id-gsbp-1c1307a{margin-bottom:0!important}#gspb_row-id-gsbp-5b18e06{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;align-content:stretch;margin-bottom:120px}#gspb_row-id-gsbp-5b18e06>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}@media (max-width:991.98px){#gspb_row-id-gsbp-5b18e06>.gspb_row__content{row-gap:80px}}@media (max-width:575.98px){#gspb_row-id-gsbp-5b18e06>.gspb_row__content{row-gap:60px}}#gspb_row-id-gsbp-5b18e06>.gspb_row__content{align-items:stretch}body.gspb-bodyfront #gspb_row-id-gsbp-5b18e06>.gspb_row__content,body.gspb-bodyfront #gspb_row-id-gsbp-6cb01ea>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}@media (max-width:991.98px){#gspb_row-id-gsbp-5b18e06{margin-bottom:80px}}@media (max-width:575.98px){#gspb_row-id-gsbp-5b18e06{margin-bottom:60px}}#gspb_row-id-gsbp-5b18e06,#gspb_row-id-gsbp-5b18e06 .gsap-g-line{text-align:left!important}@media (max-width:991.98px){#gspb_row-id-gsbp-5b18e06,#gspb_row-id-gsbp-5b18e06 .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){#gspb_row-id-gsbp-5b18e06,#gspb_row-id-gsbp-5b18e06 .gsap-g-line{text-align:left!important}}#gspb_col-id-gsbp-e641e6a.gspb_row__col--6{width:calc(50% - 80px)}@media (max-width:991.98px){#gspb_col-id-gsbp-e641e6a.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-e641e6a.gspb_row__col--6{width:calc(100% - 80px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-e641e6a.gspb_row__col--6{width:100%}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gsbp-e641e6a.gspb_row__col--6{width:calc(55% - 0px - 80px)}}.gspb_row #gspb_col-id-gsbp-b89c64d.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-e641e6a.gspb_row__col--6{padding:0}@media (max-width:991.98px){#gspb_heading-id-gsbp-6253d4e,#gspb_heading-id-gsbp-6253d4e .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){#gspb_heading-id-gsbp-6253d4e,#gspb_heading-id-gsbp-6253d4e .gsap-g-line{text-align:left!important}}#gspb_heading-id-gsbp-6253d4e{margin-top:0;margin-bottom:20px}.gspb_container-id-gsbp-93f1ad3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-93f1ad3.gspb_container{position:relative;box-sizing:border-box}.gspb_text-id-gsbp-590d261{font-size:18px;text-align:left!important}.gspb_text-id-gsbp-590d261 .gsap-g-line{text-align:left!important}@media (max-width:991.98px){.gspb_text-id-gsbp-590d261,.gspb_text-id-gsbp-590d261 .gsap-g-line{text-align:left!important}}@media (max-width:575.98px){.gspb_text-id-gsbp-590d261,.gspb_text-id-gsbp-590d261 .gsap-g-line{text-align:left!important}}.gspb_text-id-gsbp-590d261{margin-bottom:1.5em!important}#gspb_col-id-gsbp-b89c64d.gspb_row__col--6{width:calc(50% - 80px)}@media (max-width:991.98px){#gspb_col-id-gsbp-b89c64d.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-b89c64d.gspb_row__col--6{width:calc(100% - 80px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-b89c64d.gspb_row__col--6{width:100%}}body.gspb-bodyfront #gspb_col-id-gsbp-b89c64d.gspb_row__col--6{height:500px}@media (max-width:991.98px){body.gspb-bodyfront #gspb_col-id-gsbp-b89c64d.gspb_row__col--6{height:500px}}@media (max-width:575.98px){body.gspb-bodyfront #gspb_col-id-gsbp-b89c64d.gspb_row__col--6{height:400px}}#gspb_col-id-gsbp-b89c64d.gspb_row__col--6{background-size:cover;background-repeat:no-repeat;background-position:50% 47%;background-image:url(https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/07\/SK_00861.jpg)}#gspb_col-id-gsbp-b89c64d.gspb_row__col--6:hover{background-size:cover}#gspb_col-id-gsbp-b89c64d.gspb_row__col--6,#gspb_col-id-gsbp-b89c64d.gspb_row__col--6>.gspb_backgroundOverlay{border-top-left-radius:0;border-top-right-radius:0;border-bottom-right-radius:0;border-bottom-left-radius:0}.gspb_container-id-gsbp-54528e3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-54528e3.gspb_container{position:relative;padding-top:120px;padding-bottom:120px}@media (max-width:991.98px){#gspb_container-id-gsbp-54528e3.gspb_container{padding-top:80px;padding-bottom:80px}}@media (max-width:575.98px){#gspb_container-id-gsbp-54528e3.gspb_container{padding-top:60px;padding-bottom:60px}}#gspb_container-id-gsbp-54528e3.gspb_container{background-color:var(--wp--preset--color--palette-color-8, var(--theme-palette-color-8, #E8E2D6));box-sizing:border-box}#gspb_row-id-gsbp-4f8aa51{justify-content:space-between;margin-top:0;display:flex;flex-wrap:wrap;align-content:flex-start;margin-bottom:0}#gspb_row-id-gsbp-4f8aa51>.gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap}.gspb_row{position:relative}@media (max-width:991.98px){#gspb_row-id-gsbp-4f8aa51>.gspb_row__content{row-gap:20px}}#gspb_row-id-gsbp-4f8aa51>.gspb_row__content{align-items:flex-start}body.gspb-bodyfront #gspb_row-id-gsbp-4f8aa51>.gspb_row__content{width:var(--theme-container-width, 1200px);max-width:var(--theme-normal-container-max-width, 1200px)}#gspb_col-id-gsbp-1572c50.gspb_row__col--6{width:calc(50% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-1572c50.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-1572c50.gspb_row__col--6{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-1572c50.gspb_row__col--6{width:100%}}.gspb_row #gspb_col-id-gsbp-1572c50.gspb_row__col--6,.gspb_row #gspb_col-id-gsbp-feb06ac.gspb_row__col--6{padding:0}#gspb_heading-id-gsbp-3be60d1{font-size:40px;line-height:1.3em}@media (max-width:991.98px){#gspb_heading-id-gsbp-3be60d1{font-size:30px}}@media (max-width:575.98px){#gspb_heading-id-gsbp-3be60d1{font-size:30px}}@media (max-width:991.98px){#gspb_heading-id-gsbp-3be60d1,#gspb_heading-id-gsbp-3be60d1 .gsap-g-line{text-align:center!important}}#gspb_heading-id-gsbp-3be60d1{margin-top:0;margin-bottom:0}@media (max-width:991.98px){#gspb_heading-id-gsbp-3be60d1{max-width:100%}}#gspb_col-id-gsbp-feb06ac.gspb_row__col--6{width:calc(50% - 25px)}@media (max-width:991.98px){#gspb_col-id-gsbp-feb06ac.gspb_row__col--6{width:100%}}@media (max-width:767.98px){#gspb_col-id-gsbp-feb06ac.gspb_row__col--6{width:calc(100% - 25px)}}@media (max-width:575.98px){#gspb_col-id-gsbp-feb06ac.gspb_row__col--6{width:100%}}.gspb_text-id-gsbp-e4c6a69{font-size:20px}@media (max-width:991.98px){.gspb_text-id-gsbp-e4c6a69{font-size:18px}.gspb_text-id-gsbp-e4c6a69,.gspb_text-id-gsbp-e4c6a69 .gsap-g-line{text-align:center!important}}.gspb_text-id-gsbp-e4c6a69{margin-top:0!important;margin-bottom:30px!important}.gspb_container-id-gsbp-d522fc8{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-d522fc8.gspb_container{position:relative;display:flex}@media (max-width:991.98px){#gspb_container-id-gsbp-d522fc8.gspb_container{flex-direction:row;justify-content:center}}#gspb_container-id-gsbp-d522fc8.gspb_container{box-sizing:border-box}","footnotes":""},"class_list":["post-1392","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/pages\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":110,"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/pages\/1392\/revisions"}],"predecessor-version":[{"id":2205,"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/pages\/1392\/revisions\/2205"}],"wp:attachment":[{"href":"https:\/\/markenspektrum.de\/en\/wp-json\/wp\/v2\/media?parent=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}