{"id":1390,"date":"2026-06-12T12:50:43","date_gmt":"2026-06-12T10:50:43","guid":{"rendered":"https:\/\/markenspektrum.de\/?page_id=1390"},"modified":"2026-08-10T10:22:22","modified_gmt":"2026-08-10T08:22:22","slug":"markenstrategie","status":"publish","type":"page","link":"https:\/\/markenspektrum.de\/en\/leistungen\/markenstrategie\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-60ddfbc\" id=\"gspb_container-id-gsbp-60ddfbc\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-5f74e45 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-5f74e45\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-89724d5\" id=\"gspb_col-id-gsbp-89724d5\">\n<h1 id=\"gspb_heading-id-gsbp-8c8637a\" class=\"gspb_heading gspb_heading-id-gsbp-8c8637a \">Brand Strategy for Growth<\/h1>\n\n\n\n<div id=\"gspb_text-id-gsbp-84cfb1f\" class=\"gspb_text gspb_text-id-gsbp-84cfb1f \">Brands Create Direction.<br>And Make Value Distinctive.<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-d88e028\" class=\"gspb_text gspb_text-id-gsbp-d88e028 \">In dynamic markets, an excellent product alone is not enough. Businesses need a brand that creates relevance, differentiates, and is managed consistently inside and outside the organization. Markenspektrum develops brand strategies that bring together business objectives, customer needs, and brand experience.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9ec7926\" id=\"gspb_container-id-gsbp-9ec7926\"><style>#gspb_button-id-gsbp-d7ce471{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-d7ce471 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;margin:0!important}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon svg,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon svg path,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox:hover .gspb-buttonbox-icon svg,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox:hover .gspb-buttonbox-icon svg path{fill:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#080C0E))!important}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-d7ce471 .gspb-buttonbox-icon,#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox{background-color:var(--wp--preset--color--palette-color-6,var(--theme-palette-color-6,#639ECD));color:var(--wp--preset--color--palette-color-1,var(--theme-palette-color-1,#080C0E))}#gspb_button-id-gsbp-d7ce471>.gspb-buttonbox:hover{background-color:var(--wp--preset--color--palette-color-7,var(--theme-palette-color-7,#99BFE0))}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-d7ce471\" id=\"gspb_button-id-gsbp-d7ce471\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n<style>.gspb_container-id-gsbp-5ea6cb7,.gspb_container-id-gsbp-647724f,.gspb_container-id-gsbp-8c2e0a4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-5ea6cb7.gspb_container>p:last-of-type,#gspb_container-id-gsbp-647724f.gspb_container>p:last-of-type,#gspb_container-id-gsbp-8c2e0a4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-647724f.gspb_container{position:relative;display:flex;align-items:center;column-gap:20px}@media (max-width:999.98px){#gspb_container-id-gsbp-647724f.gspb_container{column-gap:10px}}#gspb_container-id-gsbp-647724f.gspb_container{box-sizing:border-box}#gspb_container-id-gsbp-5ea6cb7.gspb_container,#gspb_container-id-gsbp-8c2e0a4.gspb_container{position:relative;display:flex;box-sizing:border-box}#gspb_image-id-gsbp-813384c img{vertical-align:top;display:inline-block;box-sizing:border-box;max-width:100%;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-right-radius:100px;border-bottom-left-radius:100px;width:60px}body.gspb-bodyfront #gspb_image-id-gsbp-813384c{z-index:3}@media (max-width:999.98px){#gspb_image-id-gsbp-813384c img{width:40px}}#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}@media (max-width:999.98px){#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}}@media (max-width:689.98px){#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}}@media (max-width:689.98px){#gspb_image-id-gsbp-813384c,#gspb_image-id-gsbp-813384c img{height:auto}}#gspb_container-id-gsbp-5ea6cb7.gspb_container{flex-direction:column;row-gap:3px;margin-bottom:0}.gspb_text-id-gsbp-a716501{font-size:18px;line-height:1em}@media (max-width:999.98px){.gspb_text-id-gsbp-a716501{font-size:15px}}.gspb_text-id-gsbp-a716501{font-weight:700!important}@media (max-width:999.98px){.gspb_text-id-gsbp-a716501{font-weight:700!important}}@media (max-width:689.98px){.gspb_text-id-gsbp-a716501{font-weight:700!important}}@media (max-width:689.98px){.gspb_text-id-gsbp-a716501{font-weight:700!important}}.gspb_text-id-gsbp-a716501{color:var(--wp--preset--color--palette-color-9,var(--theme-palette-color-9,#F4F1EC));margin-bottom:2px!important}@media (max-width:999.98px){.gspb_text-id-gsbp-a716501{margin-bottom:2px!important}}.gspb_text-id-gsbp-21143a8{line-height:1em}@media (max-width:999.98px){.gspb_text-id-gsbp-21143a8{font-size:14px}}.gspb_text-id-gsbp-21143a8,.gspb_text-id-gsbp-21143a8 a{text-decoration:none}.gspb_text-id-gsbp-21143a8 .wp-block a,.gspb_text-id-gsbp-21143a8 a{color:var(--wp--preset--color--palette-color-6,var(--theme-palette-color-6,#639ECD))}.gspb_text-id-gsbp-21143a8 .wp-block a:hover,.gspb_text-id-gsbp-21143a8 a:hover{color:var(--wp--preset--color--palette-color-7,var(--theme-palette-color-7,#99BFE0))}.gspb_text-id-gsbp-21143a8{margin-bottom:0!important}<\/style><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-647724f\" id=\"gspb_container-id-gsbp-647724f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8c2e0a4\" id=\"gspb_container-id-gsbp-8c2e0a4\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-813384c\" id=\"gspb_image-id-gsbp-813384c\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/05\/Thomas_Michael_Koller.png\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"60\" height=\"56\"\/><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5ea6cb7\" id=\"gspb_container-id-gsbp-5ea6cb7\">\n<div id=\"gspb_text-id-gsbp-a716501\" class=\"gspb_text gspb_text-id-gsbp-a716501 \">Thomas Michael Koller<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-21143a8\" class=\"gspb_text gspb_text-id-gsbp-21143a8 \"><a href=\"https:\/\/www.linkedin.com\/in\/thomas-michael-koller\" target=\"_blank\" rel=\"noreferrer noopener\">View on LinkedIn<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-8c72f6d\" id=\"gspb_col-id-gsbp-8c72f6d\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-3bd9860 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-3bd9860\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-0ba18bc gspb-hoverparent-31\" id=\"gspb_col-id-gsbp-0ba18bc\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-159d94a ercas-hero-image1\" id=\"gspb_container-id-gsbp-159d94a\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-df85c92\" id=\"gspb_image-id-gsbp-df85c92\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/07\/Thomas-9-scaled.jpg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-fa039ec\" id=\"gspb_col-id-gsbp-fa039ec\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8ed85b4\" id=\"gspb_container-id-gsbp-8ed85b4\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-539a28b\" id=\"gspb_image-id-gsbp-539a28b\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/05\/AdobeStock_140059702.jpg\" data-src=\"\" alt=\"\" loading=\"lazy\" width=\"100%\" height=\"100%\"\/><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-de2d87e gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-de2d87e\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-3dac3a3\" id=\"gspb_col-id-gsbp-3dac3a3\">\n\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-05732e7\" id=\"gspb_col-id-gsbp-05732e7\">\n<h2 id=\"gspb_heading-id-gsbp-5de330c\" class=\"gspb_heading gspb_heading-id-gsbp-5de330c \">What Makes Brand Strategy a Management Priority?<\/h2>\n\n\n\n<div id=\"gspb_text-id-gsbp-000a92a\" class=\"gspb_text gspb_text-id-gsbp-000a92a \">Brand strategy becomes critical when organizations need to grow, change, or sharpen their market position.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-f857860\" id=\"gspb_iconsList-id-gsbp-f857860\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">The brand is not sufficiently differentiated.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Portfolio, product brands, or corporate brands are managed inconsistently.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Customers do not experience the offer consistently across all touchpoints.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Growth, internationalization, or M&#038;A changes the brand architecture.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">The brand should make a greater contribution to price premium, trust, and business success.<\/span><\/div><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-5b3bb6f\" class=\"gspb_text gspb_text-id-gsbp-5b3bb6f \">Brand strategy translates corporate ambition into a clear, relevant, and tangible market position.<\/div>\n\n\n<style>#gspb_button-id-gsbp-3115713{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;fill:currentColor!important;margin:0!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg path{fill:currentColor!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-icon,#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{margin-top:0}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-3115713\" id=\"gspb_button-id-gsbp-3115713\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-0b374e6\" id=\"gspb_container-id-gsbp-0b374e6\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-ed976ab\" id=\"gspb_row-id-gsbp-ed976ab\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-80e9948\" id=\"gspb_col-id-gsbp-80e9948\">\n<h2 id=\"gspb_heading-id-gsbp-d000ac5\" class=\"gspb_heading gspb_heading-id-gsbp-d000ac5 \">Strategic and Operational Brand Strategy<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-4b0ae5d\" id=\"gspb_container-id-gsbp-4b0ae5d\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-736dd75\" id=\"gspb_container-id-gsbp-736dd75\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-120d3fc\" id=\"gspb_container-id-gsbp-120d3fc\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-8bd349e\" id=\"gspb_iconBox-id-gsbp-8bd349e\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/06\/explore-48.svg\"\/><\/div><\/div>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-2df3c3d\" class=\"gspb_heading gspb_heading-id-gsbp-2df3c3d \">Brand Strategy &#038; Positioning<\/h4>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-5c0ff3e\" id=\"gspb_iconsList-id-gsbp-5c0ff3e\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Analysis of market, target audiences, and competition<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Development of brand core, brand stance, and value proposition<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Sharpening differentiation and relevance<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Positioning logic for corporate and product brands<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Strategic guardrails for growth and innovation<\/span><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d9e94a2\" id=\"gspb_container-id-gsbp-d9e94a2\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d08b3dd\" id=\"gspb_container-id-gsbp-d08b3dd\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-d1b78b3\" id=\"gspb_iconBox-id-gsbp-d1b78b3\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"72\" height=\"72\" viewBox=\"0 0 1280 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M256 704h-192c-35.34 0-64 28.66-64 64v192c0 35.34 28.66 64 64 64h192c35.34 0 64-28.66 64-64v-192c0-35.34-28.66-64-64-64zM208 544h384v96h96v-96h384v96h96v-115.18c0-42.34-34.46-76.82-76.82-76.82h-403.18v-128h80c35.34 0 64-28.66 64-64v-192c0-35.34-28.66-64-64-64h-256c-35.34 0-64 28.66-64 64v192c0 35.34 28.66 64 64 64h80v128h-403.18c-42.36 0-76.82 34.46-76.82 76.82v115.18h96v-96zM736 704h-192c-35.34 0-64 28.66-64 64v192c0 35.34 28.66 64 64 64h192c35.34 0 64-28.66 64-64v-192c0-35.34-28.66-64-64-64zM1216 704h-192c-35.34 0-64 28.66-64 64v192c0 35.34 28.66 64 64 64h192c35.34 0 64-28.66 64-64v-192c0-35.34-28.66-64-64-64z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-4d43ba2\" class=\"gspb_heading gspb_heading-id-gsbp-4d43ba2 \">Brand Architecture &#038; Portfolio Management<\/h4>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-e7ad0c4\" id=\"gspb_iconsList-id-gsbp-e7ad0c4\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Assessment of existing brand and portfolio structures<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Clarifying the role of corporate, product, and offering brands<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Architecture for growth, internationalization, and acquisitions<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Naming and product-brand logic<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Rules for portfolio evolution<\/span><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-7211197\" id=\"gspb_container-id-gsbp-7211197\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a3c582f\" id=\"gspb_container-id-gsbp-a3c582f\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-1e51150\" id=\"gspb_iconBox-id-gsbp-1e51150\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"72\" height=\"72\" viewBox=\"0 0 1152 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M927.4 0h-702.8c-8.4 0-16.2 4.4-20.6 11.6l-200.6 325.6c-5.4 8.8-4.4 20.2 2.4 28l552 650.4c9.6 11.2 26.8 11.2 36.4 0l552-650.4c6.8-7.8 7.6-19.2 2.4-28l-200.6-325.6c-4.4-7.2-12.2-11.6-20.6-11.6zM900.2 72l148.6 248h-166l-113.6-248h131zM690 72l113.6 248h-455.4l113.8-248h228zM251.8 72h131l-113.6 248h-166l148.6-248zM122.4 384h146l163.6 384-309.6-384zM346.4 384h459l-229.4 527.6-229.6-527.6zM720 768l163.6-384h146l-309.6 384z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-4f2c3ee\" class=\"gspb_heading gspb_heading-id-gsbp-4f2c3ee \">Brand Identity &#038; Brand Management<\/h4>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-40a7ed1\" id=\"gspb_iconsList-id-gsbp-40a7ed1\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Translating strategy into identity and expression<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Developing design, language, and experience principles<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Brand framework and binding management tools<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Brand experience across relevant touchpoints<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Enabling leaders, teams, and partners<\/span><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0f641f7\" id=\"gspb_container-id-gsbp-0f641f7\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cbee74c\" id=\"gspb_container-id-gsbp-cbee74c\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-5ce675e\" id=\"gspb_iconBox-id-gsbp-5ce675e\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M760-120q-39 0-70-22.5T647-200H440q-66 0-113-47t-47-113q0-66 47-113t113-47h80q33 0 56.5-23.5T600-600q0-33-23.5-56.5T520-680H313q-13 35-43.5 57.5T200-600q-50 0-85-35t-35-85q0-50 35-85t85-35q39 0 69.5 22.5T313-760h207q66 0 113 47t47 113q0 66-47 113t-113 47h-80q-33 0-56.5 23.5T360-360q0 33 23.5 56.5T440-280h207q13-35 43.5-57.5T760-360q50 0 85 35t35 85q0 50-35 85t-85 35ZM228.5-691.5Q240-703 240-720t-11.5-28.5Q217-760 200-760t-28.5 11.5Q160-737 160-720t11.5 28.5Q183-680 200-680t28.5-11.5Z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-ac822eb\" class=\"gspb_heading gspb_heading-id-gsbp-ac822eb \">Brand Activation &#038; Touchpoints<\/h4>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-ad1c56f\" id=\"gspb_iconsList-id-gsbp-ad1c56f\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Prioritizing the most relevant brand moments<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Linking brand, marketing, communications, and sales<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Developing campaign and activation logic<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Managing content, media, and customer experiences<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Measurable embedding in the market and organization<\/span><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ad6b1e7\" id=\"gspb_container-id-gsbp-ad6b1e7\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a9ff028\" id=\"gspb_container-id-gsbp-a9ff028\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-041440b\" id=\"gspb_iconBox-id-gsbp-041440b\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"72\" height=\"72\" viewBox=\"0 0 1280 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1024.2 382l-16.4 28.6c-6 10.6-18.8 15-30.2 10.8-23.6-8.8-45.2-21.4-64.2-37.2-9.2-7.6-11.6-21-5.6-31.4l16.4-28.6c-13.8-16-24.6-34.6-31.8-54.8h-33c-12 0-22.4-8.6-24.4-20.6-4-24-4.2-49.2 0-74.2 2-12 12.4-20.8 24.4-20.8h33c7.2-20.2 18-38.8 31.8-54.8l-16.4-28.6c-6-10.4-3.8-23.8 5.6-31.4 19-15.8 40.8-28.4 64.2-37.2 11.4-4.2 24.2 0.2 30.2 10.8l16.4 28.6c21-3.8 42.4-3.8 63.4 0l16.4-28.6c6-10.6 18.8-15 30.2-10.8 23.6 8.8 45.2 21.4 64.2 37.2 9.2 7.6 11.6 21 5.6 31.4l-16.4 28.6c13.8 16 24.6 34.6 31.8 54.8h33c12 0 22.4 8.6 24.4 20.6 4 24 4.2 49.2 0 74.2-2 12-12.4 20.8-24.4 20.8h-33c-7.2 20.2-18 38.8-31.8 54.8l16.4 28.6c6 10.4 3.8 23.8-5.6 31.4-19 15.8-40.8 28.4-64.2 37.2-11.4 4.2-24.2-0.2-30.2-10.8l-16.4-28.6c-20.8 3.8-42.4 3.8-63.4 0zM1003.2 264.4c77 59.2 164.8-28.6 105.6-105.6-77-59.4-164.8 28.6-105.6 105.6zM772.6 572.2l67.4 33.6c20.2 11.6 29 36.2 21 58.2-17.8 48.4-52.8 92.8-85.2 131.6-14.8 17.8-40.4 22.2-60.6 10.6l-58.2-33.6c-32 27.4-69.2 49.2-109.8 63.4v67.2c0 23.2-16.6 43.2-39.4 47.2-49.2 8.4-100.8 8.8-151.8 0-23-4-40-23.8-40-47.2v-67.2c-40.6-14.4-77.8-36-109.8-63.4l-58.2 33.4c-20 11.6-45.8 7.2-60.6-10.6-32.4-38.8-66.6-83.2-84.4-131.4-8-21.8 0.8-46.4 21-58.2l66.6-33.6c-7.8-41.8-7.8-84.8 0-126.8l-66.6-33.8c-20.2-11.6-29.2-36.2-21-58 17.8-48.4 52-92.8 84.4-131.6 14.8-17.8 40.4-22.2 60.6-10.6l58.2 33.6c32-27.4 69.2-49.2 109.8-63.4v-67.4c0-23 16.4-43 39.2-47 49.2-8.4 101-8.8 152-0.2 23 4 40 23.8 40 47.2v67.2c40.6 14.4 77.8 36 109.8 63.4l58.2-33.6c20-11.6 45.8-7.2 60.6 10.6 32.4 38.8 66.4 83.2 84.2 131.6 8 21.8 0.2 46.4-20 58.2l-67.4 33.6c7.8 42 7.8 85 0 127zM537.4 614.4c118.4-154-57.4-329.8-211.4-211.4-118.4 154 57.4 329.8 211.4 211.4zM1024.2 979.8l-16.4 28.6c-6 10.6-18.8 15-30.2 10.8-23.6-8.8-45.2-21.4-64.2-37.2-9.2-7.6-11.6-21-5.6-31.4l16.4-28.6c-13.8-16-24.6-34.6-31.8-54.8h-33c-12 0-22.4-8.6-24.4-20.6-4-24-4.2-49.2 0-74.2 2-12 12.4-20.8 24.4-20.8h33c7.2-20.2 18-38.8 31.8-54.8l-16.4-28.6c-6-10.4-3.8-23.8 5.6-31.4 19-15.8 40.8-28.4 64.2-37.2 11.4-4.2 24.2 0.2 30.2 10.8l16.4 28.6c21-3.8 42.4-3.8 63.4 0l16.4-28.6c6-10.6 18.8-15 30.2-10.8 23.6 8.8 45.2 21.4 64.2 37.2 9.2 7.6 11.6 21 5.6 31.4l-16.4 28.6c13.8 16 24.6 34.6 31.8 54.8h33c12 0 22.4 8.6 24.4 20.6 4 24 4.2 49.2 0 74.2-2 12-12.4 20.8-24.4 20.8h-33c-7.2 20.2-18 38.8-31.8 54.8l16.4 28.6c6 10.4 3.8 23.8-5.6 31.4-19 15.8-40.8 28.4-64.2 37.2-11.4 4.2-24.2-0.2-30.2-10.8l-16.4-28.6c-20.8 3.8-42.4 3.8-63.4 0zM1003.2 862c77 59.2 164.8-28.6 105.6-105.6-77-59.2-164.8 28.6-105.6 105.6z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-9774fe3\" class=\"gspb_heading gspb_heading-id-gsbp-9774fe3 \">Brand Governance &#038; Organization<\/h4>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-cd474c5\" id=\"gspb_iconsList-id-gsbp-cd474c5\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Roles, decision paths, and approval processes<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Global standards with local applicability<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Brand management systems and digital platforms<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">KPI, budget, and impact management<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 512 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M476.95 951.070l14.142-14.14c9.372-9.372 9.372-24.568 0-33.942l-390.986-390.988 390.986-390.988c9.372-9.372 9.372-24.568 0-33.942l-14.142-14.14c-9.372-9.372-24.568-9.372-33.94 0l-422.102 422.1c-9.372 9.372-9.372 24.568 0 33.942l422.102 422.1c9.372 9.372 24.568 9.372 33.94-0.002z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Building an effective brand organization<\/span><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-203eb72\" id=\"gspb_row-id-gsbp-203eb72\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-706c71f\" id=\"gspb_col-id-gsbp-706c71f\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f45f639\" id=\"gspb_container-id-gsbp-f45f639\"><style>#gspb_button-id-gsbp-3115713{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;fill:currentColor!important;margin:0!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg path{fill:currentColor!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-icon,#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{margin-top:0}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-3115713\" id=\"gspb_button-id-gsbp-3115713\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5fe6b70\" id=\"gspb_container-id-gsbp-5fe6b70\">\n<h2 id=\"gspb_heading-id-gsbp-b7c3182\" class=\"gspb_heading gspb_heading-id-gsbp-b7c3182 \">The Approach.<br>Structured. Decision-Maker-Focused. Effective.<\/h2>\n\n\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-6cb01ea gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-6cb01ea\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-e1ba085\" id=\"gspb_col-id-gsbp-e1ba085\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f43754f\" id=\"gspb_container-id-gsbp-f43754f\">\n<h2 id=\"gspb_heading-id-gsbp-669be6f\" class=\"gspb_heading gspb_heading-id-gsbp-669be6f \">01<\/h2>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-2e8a882\" class=\"gspb_heading gspb_heading-id-gsbp-2e8a882 \">Analyze<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-ffe4661\" class=\"gspb_text gspb_text-id-gsbp-ffe4661 \">Brand, market, portfolio, target audiences, and organization are viewed in context. This produces a clear view of strengths, inconsistencies, and strategic potential.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-2f357f0\" id=\"gspb_col-id-gsbp-2f357f0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2b26e08\" id=\"gspb_container-id-gsbp-2b26e08\">\n<h2 id=\"gspb_heading-id-gsbp-6005f7e\" class=\"gspb_heading gspb_heading-id-gsbp-6005f7e \">02<\/h2>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-8c55344\" class=\"gspb_heading gspb_heading-id-gsbp-8c55344 \">Structure<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-1f6a67e\" class=\"gspb_text gspb_text-id-gsbp-1f6a67e \">Brand core, positioning, architecture, and governance are distilled into a robust management framework\u2014with clear decisions for brand and business.<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--4 gspb_row__col--md-12 gspb_col-id-gsbp-34d64c5\" id=\"gspb_col-id-gsbp-34d64c5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a03724c\" id=\"gspb_container-id-gsbp-a03724c\">\n<h2 id=\"gspb_heading-id-gsbp-52932a3\" class=\"gspb_heading gspb_heading-id-gsbp-52932a3 \">03<\/h2>\n\n\n\n<h4 id=\"gspb_heading-id-gsbp-a6f6827\" class=\"gspb_heading gspb_heading-id-gsbp-a6f6827 \">Embed<\/h4>\n\n\n\n<div id=\"gspb_text-id-gsbp-ad1d899\" class=\"gspb_text gspb_text-id-gsbp-ad1d899 \">The brand strategy is translated into processes, platforms, communications, and concrete touchpoints. This ensures the brand is not merely defined but consistently managed in day-to-day operations.<\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f2f9b44\" id=\"gspb_container-id-gsbp-f2f9b44\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-2f3145d gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-2f3145d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_row__col--xs-12 gspb_col-id-gsbp-5ef03ce\" id=\"gspb_col-id-gsbp-5ef03ce\">\n<h2 id=\"gspb_heading-id-gsbp-2559dd3\" class=\"gspb_heading gspb_heading-id-gsbp-2559dd3 \">Embedding Brand Strategy for Lasting Impact<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_row__col--xs-12 gspb_col-id-gsbp-226bb30\" id=\"gspb_col-id-gsbp-226bb30\">\n<div id=\"gspb_text-id-gsbp-2979d74\" class=\"gspb_text gspb_text-id-gsbp-2979d74 \">Brands create value when they are embedded in corporate strategy, visible in the portfolio, and tangible at every relevant touchpoint.<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n\n\n<div class=\"wp-block-greenshift-blocks-swiper gs-swiper gspb_slider-id-gsbp-c2f9bc4\" style=\"position:relative\"><div class=\"gs-swiper-init\" data-slidesperview=\"3\" data-slidesperviewmd=\"2\" data-slidesperviewxs=\"1\" data-slidespergroup=\"1\" data-spacebetween=\"20\" data-spacebetweenmd=\"20\" data-spacebetweensm=\"20\" data-spacebetweenxs=\"20\" data-speed=\"400\" data-loop=\"false\" data-vertical=\"false\" data-verticalheight=\"500px\" data-autoheight=\"false\" data-grabcursor=\"false\" data-freemode=\"false\" data-centered=\"false\" data-autoplay=\"false\" data-autodelay=\"4000\" data-effect=\"regular\" data-coverflowshadow=\"false\" data-clickablebullets=\"true\"><div class=\"swiper\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-2f0f3ee\"><div class=\"slider-content-zone\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-87fb27b\" id=\"gspb_iconBox-id-gsbp-87fb27b\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/06\/kundenlogo-siemens.png\"\/><\/div><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-0bb3b77\" class=\"gspb_text gspb_text-id-gsbp-0bb3b77 \">Developed and implemented a global brand-management system for a complex multi-brand organization. Brand architecture, governance, and central communications management were brought together internationally.<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-0e85082\"><div class=\"slider-content-zone\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-d9b8b80\" id=\"gspb_iconBox-id-gsbp-d9b8b80\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/06\/kundenlogo-siemens-healthineers.png\"\/><\/div><\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-ebeedef\" class=\"gspb_text gspb_text-id-gsbp-ebeedef \">Developed and implemented an integrated positioning and corporate identity\/corporate design (CI\/CD) system for an independent premium healthcare brand. Brand leadership was consistently aligned with customers, investors, media, and employees in the context of the IPO.<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"swiper-slide\"><div class=\"wp-block-greenshift-blocks-swipe swiper-slide-inner gspb_sliderinner-id-gsbp-de290ba\"><div class=\"slider-content-zone\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f3efcef\" id=\"gspb_container-id-gsbp-f3efcef\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-37da007\" id=\"gspb_iconBox-id-gsbp-37da007\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/06\/kundenlogo-abb-e1785827339298.png\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-3dd9c27\" id=\"gspb_iconBox-id-gsbp-3dd9c27\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><img decoding=\"async\" src=\"https:\/\/markenspektrum.de\/wp-content\/uploads\/2026\/06\/kundenlogo-b-und-r-e1785827324196.png\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div id=\"gspb_text-id-gsbp-c7f1f64\" class=\"gspb_text gspb_text-id-gsbp-c7f1f64 \">Strengthened the premium positioning through a contemporary design language and naming architecture for the product portfolio. Brand, marketing, and communications were realigned during a transformation and integration phase.<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-button-prev\"><\/div><div class=\"swiper-button-next\"><\/div><div class=\"swiper-scrollbar\"><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container alignfull gspb_container gspb_container-gsbp-54528e3\" id=\"gspb_container-id-gsbp-54528e3\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-4f8aa51 gspb_row--gutter-custom-0\" id=\"gspb_row-id-gsbp-4f8aa51\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-1572c50\" id=\"gspb_col-id-gsbp-1572c50\">\n<h3 id=\"gspb_heading-id-gsbp-3be60d1\" class=\"gspb_heading gspb_heading-id-gsbp-3be60d1 \">Where Is Your Brand\u2019s Greatest Strategic Lever?<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--md-12 gspb_col-id-gsbp-feb06ac\" id=\"gspb_col-id-gsbp-feb06ac\">\n<div id=\"gspb_text-id-gsbp-e4c6a69\" class=\"gspb_text gspb_text-id-gsbp-e4c6a69 \">In an initial conversation, we clarify whether positioning, brand architecture, governance, or activation can make the greatest contribution to differentiation and growth.<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d522fc8\" id=\"gspb_container-id-gsbp-d522fc8\"><style>#gspb_button-id-gsbp-3115713{display:flex;justify-content:flex-start}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-text{display:flex;flex-direction:column}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{box-sizing:border-box}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap>.gspb-buttonbox-icon{display:flex}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg{height:20px!important;width:20px!important;min-width:20px!important;fill:currentColor!important;margin:0!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon svg path{fill:currentColor!important}#gspb_button-id-gsbp-3115713>.gspb-buttonbox>.gspb-buttonbox-textwrap{display:flex;flex-direction:row;align-items:center}#gspb_button-id-gsbp-3115713 .gspb-buttonbox-icon,#gspb_button-id-gsbp-3115713>.gspb-buttonbox .gspb-buttonbox-icon{margin-left:13px}#gspb_button-id-gsbp-3115713>.gspb-buttonbox{margin-top:0}<\/style><div class=\"gspb_button_wrapper gspb_button-id-gsbp-3115713\" id=\"gspb_button-id-gsbp-3115713\"><a class=\"wp-block-greenshift-blocks-buttonbox gspb-buttonbox wp-element-button\" href=\"https:\/\/markenspektrum.de\/en\/kontakt\/\" title=\"Erstgespr\u00e4ch vereinbaren\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Schedule a Strategy Conversation<\/span><\/span><span class=\"gspb-buttonbox-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"width:5rem;height:5rem;margin:10px\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#e3e3e3\"><path d=\"M438-226 296-368l58-58 84 84 168-168 58 58-226 226ZM200-80q-33 0-56.5-23.5T120-160v-560q0-33 23.5-56.5T200-800h40v-80h80v80h320v-80h80v80h40q33 0 56.5 23.5T840-720v560q0 33-23.5 56.5T760-80H200Zm0-80h560v-400H200v400Zm0-480h560v-80H200v80Zm0 0v-80 80Z\"><\/path><\/svg><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n <\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":1388,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":":root{--swiper-theme-color:#007aff}.swiper,swiper-container{margin-left:auto;margin-right:auto;position:relative;overflow:hidden;list-style:none;padding:0;z-index:1;display:block}.swiper-vertical>.swiper-wrapper{flex-direction:column}.swiper-wrapper{position:relative;width:100%;height:100%;z-index:1;display:flex;transition-property:transform;box-sizing:content-box}.swiper-android .swiper-slide,.swiper-wrapper{transform:translate3d(0,0,0)}.swiper-horizontal{touch-action:pan-y}.swiper-vertical{touch-action:pan-x}.swiper .swiper-slide,swiper-slide{flex-shrink:0;width:100%;height:100%;position:relative;transition-property:transform;display:block}.swiper-slide-invisible-blank{visibility:hidden}.swiper-autoheight,.swiper-autoheight 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